Zeph (Zephani Jong), a Korean-born alt-pop artist based in Los Angeles, is poised to leave her imprint on the alt-pop scene. With a strong presence on social media, Zeph has unveiled her debut album, showcasing her exceptional talent in songwriting and production. The album is a captivating showcase of her artistic capabilities.
Spanning 11 tracks, Zephani demonstrates her ability to take pop music to unprecedented heights. With each song as intimate and heartfelt as the next, Zephani describes her debut album as a personal diary. Supported and guided by MDDN, she has inked a deal with Hopeless Records in 2023. Now, she is prepared to infuse pop music with a fresh and edgy perspective through her debut full-length record.
“It’s just about me figuring out what I want, where every song is like a diary entry which together documents one small slope of an emotional rollercoaster. I’ve grown a lot since then, so looking back, I feel like some of the songs come off a bit immature, but I guess feelings don’t have an expiration date.”
Building upon her earlier successes with tracks like “like everyone else” and “you don’t like me like that,” Zeph’s latest album has garnered extensive acclaim from notable media outlets and tastemakers across Asia. Vh1 India, Kpopmap, and Media Indonesia are prominent platforms showing immense support for her music. Furthermore, the album has dominated New Music Friday playlists in eight different territories on Spotify Asia. It has been featured on the covers of Future Indie on Resso Indonesia and Jasmine on Spotify Asia. The widespread recognition highlights Zeph’s growing influence and popularity in the region.
Zeph, a charismatic internet sensation and emerging singer, has quickly emerged as a prominent figure among the new wave of alt-pop artists. With a fearless approach to online self-expression, the 23-year-old artist fearlessly shares personal experiences and emotions through her songwriting. This authenticity resonates deeply with fans worldwide, as her music carries a profound and relatable quality. Zeph’s ability to translate her journey into meaningful songs has captivated listeners and solidified her position as a leading voice in her generation.
Zeph possesses a unique talent for storytelling, whether it’s through her captivating songwriting or her viral presence on Twitter. Her ability to weave narratives with depth and emotion sets her apart from others. With hundreds of thousands of devoted fans following her every move online, it’s clear that Zeph’s storytelling resonates deeply with her audience. Her Spotify page attracts an impressive 5 million monthly listeners, showcasing the widespread appeal of her music and the impact of her storytelling prowess.
Zeph’s commitment to her craft extends beyond her captivating storytelling abilities. She takes immense pride in maintaining complete creative control over her music, writing and producing tracks entirely as an independent artist. This level of artistic autonomy allows her to fully express her unique vision and create music that resonates deeply with her audience.
Zeph has cultivated a substantial fanbase across Asia as a testament to her talent and growing popularity. Cities such as Jakarta, New Delhi, Kuala Lumpur, Bangkok, and Quezon City consistently rank among her top 10 streaming cities worldwide. This widespread support is a testament to the universal appeal of her music and the connection she has established with listeners across different cultures and backgrounds.
Driven by a desire to expand her horizons, Zeph continues to captivate audiences with her refreshing sound and relatable lyrics. With her unwavering commitment to artistic independence and an ever-growing fanbase, she is poised to make an even greater impact on the global music scene.
Now, backed by MDDN and Hopeless Records, Zeph is propelling her recording career to new heights, and the sky’s the limit.
Stream the album ‘character development’ here: ffm.to/cdzeph