Only a few of us would admit that we’re addicted to social media. And yes, social media addiction is real. Consuming content and getting likes produces endorphins in our brains. The endorphins, or feel-good hormones are temporary, so in order to get another boost, we turn to social media again.
Social media addiction is rarely discussed in the cute cat videos, senseless (and witty) memes, rubbish viral videos, and other trending content we mindlessly scroll through on our favorite social media platforms. But like drugs or sweets, it will be too late to realize that it already affects us significantly. It shapes our perception; it changes our minds regarding a particular issue, and it also raises crucial security problems. In short, it may harm us more than it benefits us.
Channel News Asia CNA’s new special program entitled, Beyond the Viral Video showcases how Social Media impacts viewers/subscribers, content creators, and the actors or subjects themselves. In Beyond the Viral Video, experts worldwide talk about the adverse effects of social media on our social scope, people, and even animals.
Episode 1: Should We Be Afraid of TikTok?
Why is a platform for silly videos banned in the US and India? Why would this impact the livelihoods of the rural populations of India? Is there more to TikTok than we know?
Premiere: Saturday, 21 November, SIN/KL/MNL: 9.00pm | BKK/JKT: 8.00pm | DEL: 10.30pm
Encore: Sunday, 22 November, SIN/KL/MNL: 11.00pm | BKK/JKT: 10.00pm | DEL: 8.30pm
Episode 2: Cashing In On Cute
Videos of animals and cute babies seem harmless; but are they really? Beyond the amazement and giggles there is also a dark side to these viral videos.
Premiere: Saturday, 28 November, SIN/KL/MNL: 9.00pm | BKK/JKT: 8.00pm | DEL: 10.30pm
Encore: Sunday, 29 November, SIN/KL/MNL: 11.00pm | BKK/JKT: 10.00pm | DEL: 8.30pm
Episode 3: What Happens After Viral Fame?
Do you remember them – the multilingual Cambodian boy? Ice Boy from China? S-hook lady? And, Nas Daily? Find out where they are now after gaining viral fame.
Premiere: Saturday, 5 December, SIN/KL/MNL: 9.00pm | BKK/JKT: 8.00pm | DEL: 10.30pm
Encore: Sunday, 6 December, SIN/KL/MNL: 11.00pm | BKK/JKT: 10.00pm | DEL: 8.30pm