K-Pop is gaining more and more recognition and 2020 marks its global dominance.
When I blogged about K-Pop being “cool,” I missed out on some statistics. I reported in a qualitative view of the genre’s dominance. This time, with the help of Spotify, let’s take a look at K-pop’s status via quantitative data.
In 2014, Spotify first introduced the playlist, K-POP Daebak which features the best of what K-pop has to offer. It grew by 1800% in 6 years, garnering 2.4 million followers and up to 134 billion minutes on the audio streaming app. Through the incoming years, the Korean genre proved to be unstoppable, as more and more Spotify users listen to the playlist and other K-pop related playlists.
Gone are the days of the American boy bands. This time, K-pop boybands are commonplace. One of the most-talked-about K-pop boy groups today is BTS, and their success is very phenomenal. Spotify was an instrument to what they’ve achieved as a boy group, and here’s proof to that:
*BTS hit 5 billion streams on Spotify, making them the first Asian artist to do so.
*In February 2020, BTS their streams jumped up to 8 billion.
*BTS’ track “DNA” became the first K-pop song that made it to Spotify’s Global 50 chart, also making BTS the first K-pop group to make it there.
*BTS’ “Boy With Luv” featuring Halsey is the most-streamed K-Pop track on Spotify, accumulating more than 380 million streams. Released in April 2019, the track only took less than a year to hit that status.
According to Kossy Ng, Head of Artist and Label Marketing in Spotify Asia, we cannot deny the massive global “explosion of K-Pop over the last few years,” and Spotify has seen it first hand.“This is truly the first Asian music genre to resonate so well with a global audience,” she adds. Spotify and [I bet] a lot more apps are astonished at the way K-pop fans “function, communicate, and connect with one another – is like no other.”
In 2015, Spotify launched an entire genre hub dedicated to K-Pop. It features playlists catering to the many facets of this exciting genre, from rising artists, to collaborations, and to original soundtrack recordings from Korean film and TV dramas, known as OSTs. Fans can also check out BTS’ MAP OF THE SOUL : 7 The Enhanced Album, an exclusive to Spotify and featuring original content directly from BTS.
Notable K-Pop Data Highlights on Spotify:
*K-pop streams on Spotify hit up to 41 billion.
*K-pop songs have been added to 97 million playlists, more or less.
*The top 10 most-streamed K-pop artists are, in order: BTS, BLACKPINK, EXO, TWICE, Red Velvet, BIGBANG, SEVENTEEN, Monsta X, iKON, and NCT 127.
*The top 10 most-streamed K-pop songs are:
1. “Boy With Luv” – BTS, Halsey
2. “Kiss and Make Up” – BLACKPINK, Dua Lipa
3. “FAKE LOVE” – BTS
4. “Kill This Love” – BLACKPINK
5. “DNA” – BTS
6. “DDU-DU DDU-DU” – BLACKPINK
7. “Blood Sweat & Tears” – BTS
8. “Gangnam Style (강남스타일)” – PSY
9. “SOLO” – JENNIE
10. “As If It’s Your Last” – BLACKPINK
See Spotify’s infographic below:
Blog source: Spotify’s Press Release, Kpop Is Achieving Global Domination And Spotify Is Here To Prove It