A custom marketing campaign, a first-ever Runway Cam, and a red-carpet moment that would make Miranda Priestly proud
Samsung has unveiled a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2. The partnership includes a custom marketing spot featuring Helen J. Shen as her character ‘Jin’, who flawlessly handles a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.
The collaboration extends beyond the screen, bringing Samsung’s flagship device to the red carpet in a way that merges fashion, technology, and cinema. From the global premiere to social media activations, the Galaxy S26 Ultra takes center stage as the ultimate tool for those who demand perfection under pressure.
A Custom Spot That Brings Technology into the Runway Universe
The centerpiece of the campaign is a short film that drops Helen J. Shen’s character ‘Jin’ into a familiar high-stakes scenario: a last-minute request from the formidable Miranda Priestly. With time running out and everything on the line, Jin turns to the Galaxy S26 Ultra and uses Circle to Search with Google to quickly find exactly what she needs, saving the day with the kind of effortless grace that defines the Devil Wears Prada world.
The spot captures the essence of both brands: Samsung’s commitment to seamless, intelligent technology and the film’s celebration of quick thinking, style, and precision under pressure. Watch the video via the link below.
The First-Ever Runway Cam #withGalaxy
As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere of The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, the Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy.
The result was jaw-dropping, professional-grade footage with a cinematic, social post-ready feel. Instead of bulky camera rigs and complex lighting setups, Samsung’s device delivered high-quality images and videos that captured the glamour and energy of the event. The Runway Cam proved that a smartphone can hold its own in the fast-paced world of fashion and entertainment.
Stars Line Up for the Galaxy S26 Ultra Photo-Op
A who’s who of Hollywood and fashion stepped in front of the Galaxy S26 Ultra lens. Stars including Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op, capturing their memorable looks in stunning detail.
Each image showcased the device’s pro-grade camera capabilities, from crisp resolution to true-to-life colors and impressive low-light performance. For an event where every detail matters, the Galaxy S26 Ultra delivered.
Influencer Haley Kalil Joins the Experience
Galaxy S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience, bringing her signature energy and style to the red carpet.
“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favourite Galaxy S26 Series features with a community who also loves this movie has just been the best experience.”
Haley also took to social media to showcase how she used her Galaxy S26 Ultra features, including Circle to Search with Google, to get ready for the premiere. Her behind-the-scenes content gave fans a look at how the device can simplify even the most stressful pre-event preparations.
Circle to Search with Google: Runway Ready
Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to highlight how technology – specifically Circle to Search on the Galaxy S26 Ultra – serves as the cheat code for staying calm in high-stakes situations.
Imagine needing to find a specific designer, a rare accessory, or a piece of information in seconds. Instead of frantically scrolling through apps or typing out search queries, Circle to Search lets users simply draw a circle around anything on their screen to instantly find what they need. It’s fast, intuitive, and exactly the kind of tool that would save the day in Miranda Priestly’s office.
The feature is just one of many that make the Galaxy S26 Series a standout choice for professionals, creatives, and anyone who values efficiency and style.
How to Experience the Galaxy S26 Series
Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com to explore the devices, compare features, and learn more about the camera capabilities that made the Runway Cam possible. The Galaxy S26 Ultra is available now through Samsung’s website and authorized retailers.
Catch The Devil Wears Prada 2 in Theatres
The sequel to the 2006 cultural phenomenon arrives in Philippine theatres on April 29. Twenty years after making their iconic turns as Miranda, Andy, Emily, and Nigel, Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine.
About The Devil Wears Prada 2
Produced by 20th Century Studios, The Devil Wears Prada 2 is the eagerly awaited sequel to the film that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt, and Aline Brosh McKenna.
The original film captured the hearts of audiences worldwide with its sharp wit, memorable characters, and exploration of ambition, identity, and the cost of success. The sequel promises to deliver the same blend of humor, heart, and high fashion, while introducing new characters like Helen J. Shen’s ‘Jin’ alongside beloved originals.
Samsung’s collaboration with The Devil Wears Prada 2 is more than a marketing campaign. It’s a celebration of how technology can enhance creativity, simplify high-pressure moments, and capture life’s most glamorous events with professional-grade quality. Whether you’re a fan of the film, a tech enthusiast, or someone who simply appreciates good design, this partnership offers something to enjoy.
The Galaxy S26 Ultra is available now. The Devil Wears Prada 2 arrives in Philippine theatres on April 29. Don’t miss either.
The Pop Blog general news and updates, mostly from press releases and conferences.