The latest Galaxy A series devices combine sleek design, powerful cameras, and upgraded Awesome Intelligence—giving users everything they need for confident everyday use.
Samsung Electronics Co., Ltd. today officially launched the Galaxy A57 5G and Galaxy A37 5G, the newest additions to the Galaxy A series lineup. These devices bring Samsung’s latest mobile innovations—including enhanced Awesome Intelligence—to a wider range of users around the globe.
With this release, Samsung continues its mission to make advanced AI capabilities more accessible, putting intuitive tools into more hands to help simplify daily tasks. The Galaxy A57 5G and Galaxy A37 5G deliver meaningful upgrades across performance, camera, display, durability, and security. Backed by up to six generations of OS upgrades and extended security support, the new A series is designed to go the distance. Leading the pack is the Galaxy A57 5G, which boasts a slimmer, more refined design and elevated AI-powered features, making it the most powerful Galaxy A device to date.
“The new Galaxy A series reflects our ongoing commitment to democratizing AI, ensuring that more people can experience the latest innovations,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “By combining Samsung’s core strengths with enriched Awesome Intelligence, the Galaxy A57 5G and Galaxy A37 5G offer reliable performance for users everywhere and help accelerate the adoption of AI on a global scale.”
Awesome Intelligence: Thoughtful AI for Real Life
Running on One UI 8.5, both the Galaxy A57 5G and A37 5G come equipped with Samsung’s latest AI capabilities, collectively known as Awesome Intelligence. These features are designed to help users get more done effortlessly while unlocking new ways to create and stay productive.
· Voice Transcription is now available within the Voice Recorder app, making it easier to capture important details from meetings, lectures, or calls. It can quickly transcribe and translate call recordings or convert voicemail audio into text.
· AI Select has been made more accessible—simply long‑press the Edge Panel to bring up relevant on‑screen actions. Users can extract text or create content without having to manually select items. The feature also supports Drag & Drop in Multi‑Window, allowing images to be moved directly into Samsung Notes or Photo Editor for faster editing and improved workflow.
· Object Eraser has been refined to deliver more natural results when removing unwanted elements like passersby or messy backgrounds.
· On the Galaxy A57 5G, Best Face now supports more photos and continuous shooting, helping users capture the perfect group shot where everyone looks their best.
· Beloved tools like Filters and Edit Suggestions make quick refinements effortless. The Galaxy A57 5G also includes Auto Trim to simplify video editing.
· Circle to Search with Google now features multi‑object recognition, letting users explore several items in a single image at once—such as an outfit and its accessories—all within one search.
The new Galaxy A series expands the Awesome Intelligence experience with a selection of agents that simplify everyday tasks, from searching and organizing plans to adjusting settings. Upgraded Bixby acts as a conversational device agent, allowing users to control Galaxy settings and features using natural language. Meanwhile, Gemini handles more complex tasks across native Galaxy apps and select third‑party apps for faster, more intuitive interactions.
Camera: Clearer Photos and Videos, Day or Night
As AI becomes increasingly central to mobile experiences, camera performance remains a key pillar of everyday usability and satisfaction.
The Galaxy A57 5G and A37 5G deliver brighter, more detailed visuals thanks to upgraded camera hardware and an improved Image Signal Processor (ISP). Both models feature a versatile triple‑camera setup anchored by a 50MP main sensor, which produces sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.
When the sun goes down, Nightography steps in to ensure the camera adapts seamlessly, capturing clear, true‑to‑life photos and videos even in low‑light environments.
The Galaxy A57 5G takes things further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It maintains rich contrast and balanced color even in tricky lighting, while a faster shutter speed lets users capture fleeting moments with improved clarity.
Both devices also benefit from AI‑based subject recognition and scene optimization, which help balance portraits, preserve natural skin tones, and achieve clearer background separation. When a wider view is needed, the ultra‑wide lens is ready for group shots or sweeping landscapes, while the 5MP macro camera adds creative flexibility by revealing fine details up close.
Performance and Display: Built for Streaming and Multitasking
The Galaxy A57 5G strikes a balance between design and performance, combining upgraded CPU, GPU, and NPU capabilities within a sleek, lightweight frame. Its refined aesthetic features a glossy finish and a distinctive triple‑camera island that gives the device a modern, standout look while remaining comfortable to hold.
Despite its slimmer profile, the Galaxy A57 5G delivers impressive performance. Its 5,000mAh battery provides up to two days of use—enough to handle everything from filming and editing to media viewing on the go. Slimmer bezels and a bright Super AMOLED+ display with Vision Booster ensure a clear, immersive viewing experience both indoors and outdoors.
Built to handle real‑world conditions, both the Galaxy A57 5G and A37 5G carry an IP68 rating for water and dust resistance, offering added durability and peace of mind in everyday situations.
Longevity and Security: Built to Last
Samsung reinforces its commitment to device longevity with the Galaxy A57 5G and A37 5G, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates. This gives users the confidence that their device will stay secure and up‑to‑date for years to come.
For security, Samsung provides a fortified layer of protection with Knox Vault, a hardware‑based, tamper‑resistant solution. The Galaxy A series also delivers holistic protection through features like the Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection, and the new Private Album—a Gallery feature that lets users lock away personal media quickly and easily. In addition, the latest A series devices proactively notify users about potential risks with Privacy Alerts, intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these features make security feel as intuitive as the rest of the experience, simplifying device protection for everyone.
Availability and Promotions
The Galaxy A57 5G and Galaxy A37 5G are now available at Samsung Authorized Stores nationwide.
· Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue, and Awesome Lilac.
· Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.
For added peace of mind, Samsung Care+ provides comprehensive coverage tailored to users’ device needs, including benefits that help protect the device’s value.
Every purchase includes:
· Free travel adapter (worth ₱1,190)
· Free phone case (worth ₱990)
· Two‑year Samsung Care+ warranty
Limited‑time offer: Get the 256GB variant at an additional ₱1,500 off—that’s up to ₱5,170 in total savings!
Looking to expand your Galaxy ecosystem? Enjoy 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core when you purchase any Galaxy A57 or Galaxy A37 5G.
Promotions are valid until June 30 only.
For more information on the latest Galaxy A series devices, visit:
Galaxy A57 5G: LINK
Galaxy A37 5G: LINK
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