The streets of Davao City are alive with color, music, and tradition as the Kadayawan Festival 2025 reaches its peak. This year, PLDT Home is playing a vital role in the celebration, solidifying its commitment to honoring local heritage and connecting families throughout the country.
PLDT Home’s participation goes beyond traditional sponsorship; it’s a commitment to community. As a key partner of the Hiyas sa Kadayawan, PLDT Home is helping showcase the beauty and grace of Davao’s indigenous communities. The company is also powering key festival areas, ensuring seamless connectivity for everyone from organizers to content creators.
According to Melvin Lacuna, PLDT Home Zone Head for Davao City, the company’s presence is about meeting the diverse needs of the market. “We have a significant niche here because many people, while not from Davao, are now based here for education or commerce,” he said. “They want reliable, high-speed internet but with the flexibility to come and go. That’s why we’re promoting our new Fiber Prepaid offering—it provides 7 days of unlimited 50 Mbps internet for just P999, with no lock-in contract.”
For those seeking a more comprehensive solution, PLDT Home is also featuring its Fiber Unli All Plan 1399. This package includes a free six-month speed boost from 100 Mbps to 200 Mbps, free Cignal cable, and unlimited calls to landlines and five nominated Smart/TNT mobile numbers.
A Star-Powered Connection
Adding a touch of star power to the festival is TV5 Vibe jock and heartthrob Joao Constancia. “It’s really important for me to be able to connect with people,” Joao said. “Not just to promote my show, but to bond with everyone in person. It’s way better than just connecting online, and I’m excited to see the vibrant energy of the people here.”
Festival-goers can meet Joao at the main PLDT Home booths at Magsaysay Park and Rizal Park. These booths are more than just a place to sign up; they’re interactive hubs featuring digital tablets and a mini billboard where visitors can explore all of PLDT Home’s products and services.
PLDT Home is also focused on expanding its market share by offering products tailored to different customer segments, from Class A to Class D. As one representative noted, “If you’re in a Class A market and need more digital requirements, we have a package for that. If you’re in a Class D market and want a flexible, pay-as-you-go option, we have that, too.”
This commitment to the community extends beyond the festival. PLDT is also working on a long-term project with the local government to implement underground cabling in key areas like San Pedro, Calveria, and Rawong Ngapsai, with a goal of completion by 2028-2029.
“By the end of the day, we want to cater to all types of customers here,” a company representative stated. “Our goal is to increase our market share and serve the entire Davao community.”
The Kadayawan Festival may be ending on August 31, but PLDT Home’s dedication to connecting the people of Davao with technology and culture is set to continue for years to come.
The Pop Blog general news and updates, mostly from press releases and conferences.