LE SSERAFIM has unleashed a burst of irresistible cuteness with the official music video for “Kawaii (Prod. Gen Hoshino)”, the vibrant OST for Netflix’s upcoming series My Melody & Kuromi. Released on July 9 at midnight KST, the MV sees the quintet dive headfirst into the whimsical world of Sanrio’s beloved characters, radiating playful energy as they explore a pastel-hued dreamscape.
Produced by acclaimed Japanese artist Gen Hoshino, the track blends LE SSERAFIM’s signature charisma with a bubbly, J-pop-infused sound—marking another standout from their forthcoming 4th Japanese single ‘Different’. The song’s cheerful vibe perfectly complements the My Melody & Kuromi universe, set to premiere on Netflix on July 24.
Fans can expect LE SSERAFIM to amplify their “Fearless” concept with this adorable detour, proving their versatility across genres. Watch the MV now and prep for the series’ drop later this month!
📅 My Melody & Kuromi streams July 24 on Netflix.
Adreena is a writer from Nagano, Japan, but is now residing in Singapore. She mostly writes music news and reviews, but in her spare time, she likes writing fiction and poems.