Hold up, is that really Rich Brian?
It feels like we blinked, and a whole new Rich Brian emerged. Remember when he burst onto the scene with a raw, almost rebellious energy? Well, he’s back, and this time, he’s diving deep into a sound that’s both unexpected and incredibly exciting. Get ready, because his new album, “WHERE IS MY HEAD?”, is dropping on May 23rd, and it sounds like nothing we’ve heard from him before.
To get us hyped (and trust me, it’s working), he’s just dropped a brand new single, “Little Ray Of Light,” and the music video is as intriguing as the song itself.
“Little Ray Of Light”: A Glimmer of What’s to Come
Forget everything you thought you knew about Rich Brian’s sound. “Little Ray Of Light” is a self-produced track built around analog instrumentation, and it’s a major departure from his previous work. He’s primarily singing here, showcasing a confident and mature delivery that feels like a whole new chapter.
The music video is just as revealing. It’s raw, it’s diaristic, and it feels like a genuine glimpse into Brian’s creative process. He’s even conducting a string section, a nod to his involvement in the video’s creative direction with Jared Hogan. This isn’t just a song; it’s a statement.
The Return of a Bright Star
It’s been a minute since Rich Brian was the ubiquitous force he was in the 2010s. After nearly six years of being everywhere, he took a step back. “Little Ray Of Light” feels like the answer to the question we’ve all been asking: what was he up to? This song and video mark a bold reintroduction, a taste of what’s to come on his long-awaited third full-length album, “WHERE IS MY HEAD?”.
More Than Just Hits: Finding Himself in the Music
“WHERE IS MY HEAD?” is more than just an album; it’s a redefinition. It’s Rich Brian making the most vulnerable and authentic music of his life, deepening the connection with his ever-growing fanbase. He’s had the hits, he’s topped the charts, but now, it’s about something more.
Brian decided to take the reins, immersing himself in learning synthesizers and keyboards to hone in on that analog sound. He’s singing more than ever before, showing a newfound confidence and maturity. This isn’t just a slight shift; it’s a bold switch-up from an artist who could have easily coasted on his past success.
He was the first Asian artist to reach number one on the iTunes Hip-Hop charts. Who wouldn’t want to ride that wave? But Rich Brian is looking for something deeper with “WHERE IS MY HEAD?”. He’s finally discovered himself, and his priority is simple: making art that makes him happy. He’s asking the big questions: “How can I continue to make music that I love more than anything else?” And on “WHERE IS MY HEAD?”, he answers that question with every single track.
Get ready to experience a whole new side of Rich Brian. “WHERE IS MY HEAD?” is coming on May 23rd, and if “Little Ray Of Light” is anything to go by, it’s going to be a journey. Stay tuned for more from this evolving artist.
Rome is a freelance writer and photographer. He brings a fresh perspective to the indie music scene and highlights emerging artists and underground movements. His writing style is drawn from personal experiences and a deep love for the art form.