Mars®, Incorporated, the maker of the iconic SNICKERS® bar, has announced that SEVENTEEN’s MINGYU has been chosen as their new Asia Ambassador.
SEVENTEEN, the 13-member K-pop group, continues to achieve global recognition with their unique music, synchronized performances, and record-breaking achievements. They made history as the first K-pop group to perform at the Philippine Arena and have consistently sold out arenas across Manila. MINGYU, known for his striking visuals, captivating stage presence, and energetic personality, is a beloved member of the group and a popular choice for international brands.
A Sweet Partnership: SNICKERS® and MINGYU
SNICKERS®, known for its satisfying energy boost, recognizes a strong connection with MINGYU’s dynamic image and wide-reaching influence. The brand expressed its excitement about the partnership, stating, “MINGYU’s passionate personality resonates with audiences globally, perfectly aligning with our brand values. SNICKERS® has been a beloved chocolate bar for decades, and we foresee a successful and synergistic partnership.” This collaboration aims to further engage consumers across Asia, emphasizing SNICKERS®’ message of providing energy and satisfaction.
SNICKERS®: A Global Treat
Since its launch in 1930, SNICKERS® has become a global favorite, famous for its signature combination of peanuts, caramel, nougat, and milk chocolate. With its tagline, “You’re not you when you’re hungry,” SNICKERS® is more than just a snack—it’s a quick and effective energy boost. Its convenient size makes it the perfect on-the-go companion, whether powering through a busy day or needing a quick pick-me-up.
The collaboration between SNICKERS® and SEVENTEEN’s MINGYU has generated considerable excitement among fans. Filipino CARATs can stay tuned for more updates by following SNICKERS® Philippines on Facebook at @SnickersPhilippines.
The Pop Blog general news and updates, mostly from press releases and conferences.