As 2024 draws to a close, Google has unveiled its annual Year in Search, reflecting the topics, events, and personalities that captured the collective interest of Filipinos throughout the year. From breaking news to viral moments, the data offers a glimpse into what defined the nation’s curiosity and priorities.
News Tops the Charts
Six of the top 10 overall search terms revolved around current events, affirming that Filipinos continue to rely on Google Search for timely updates and deeper insights. Topping the overall and news lists was “heat wave,” a stark reflection of the country’s concern over environmental issues, followed by “climate change” at #6 overall. The 2024 Paris Olympics came in at #3, not only as a major global event but also because of Carlos Yulo, the Filipino gymnast who clinched Olympic gold, earning him spots in four categories, including overall trending, news, sports, and male personalities.
Pop Culture and Farewells
Filipinos’ love for celebrities remains steadfast. Searches for personalities like veteran actress Jaclyn Jose (#2 overall) and former One Direction member Liam Payne (#8) reflected public mourning over their passing. On a brighter note, the Nation’s Girl Group BINI dominated the female personalities category, with their breakthrough hits “Salamin, Salamin” and “Pantropiko” also trending in the music searches.
Entertainment and Tech Trends
Streaming remained a dominant pastime, with Queen of Tears, a hit K-drama, ranking #1 among series and Korean shows. Online streaming’s continued rise in popularity was bolstered by a 12% growth in gross merchandise value (GMV) according to the e-Conomy SEA report.
The Philippines’ tech-savvy nature shone through as three AI-related terms—“Character AI,” “AI detector,” and “Gemini”—made it to the top 10 overall searches. This underscores Filipinos’ growing interest in artificial intelligence, further validated by its inclusion in the e-Conomy SEA report.
Games, Movies, and Music
Gaming trends highlighted the Filipino penchant for casual and immersive experiences, with Sprunki Horror Music Game leading the pack. In the film category, Disney-Pixar’s Inside Out 2 captured hearts, while Dionela’s viral R&B hit “Sining” took the top spot in music searches, echoing the year’s most memorable melodies.
Top Search Trends in the Philippines 2024
Overall Top Trending
- heat wave
- Jaclyn Jose
- Olympics
- Carlos Yulo
- Inside Out 2
- climate change
- Character AI
- Liam Payne
- AI detector
- Gemini
News
- heat wave
- Jaclyn Jose
- Olympics
- Carlos Yulo
- climate change
- National ID
- Labubu
- pertussis
- Mpox
- demure
Sports
- Carlos Yulo
- Celtics vs Mavericks
- Nuggets vs Timberwolves
- Lakers vs Nuggets
- Timberwolves vs Mavericks
- Premier Volleyball League
- Dallas Mavericks
- EJ Obiena
- Knicks vs Pacers
- Celtics vs Pacers
Shows or Series
- Queen of Tears
- Marry My Husband
- Lovely Runner
- Hierarchy
- Young Sheldon
- Love Next Door
- Gyeongseong Creature
- My Demon
- Avatar: The Last Airbender
- A Shop for Killers
Songs or Lyrics
- Sining
- APT.
- Maybe This Time
- Die With A Smile
- Palagi
- Mamma Mia
- Salamin, Salamin
- Sa Susunod na Habang Buhay
- Pantropiko
- Dilaw
Games
- Sprunki Horror Music Game
- Delta Executor
- Anime Defenders codes
- Hamster Kombat
- Wuthering Waves
- Snake Aim tool
- Granny Horror Multiplayer
- Block Blast solver
- Anime Last Stand codes
- NIGHT CROWS
Movies
- Inside Out 2
- How to Make Millions Before Grandma Dies
- Rewind
- Deadpool
- Damsel
- GomBurZa
- Un/Happy for You
- Saltburn
- Hello, Love, Again
- Lolo and the Kid
Reflecting the Year in Search
From pressing issues like climate change to breakthroughs in technology and entertainment, Filipinos used Google to explore, understand, and engage with the world around them. These trends offer not only a snapshot of 2024 but also a window into the evolving interests and concerns of the nation. As the year concludes, these searches remind us of the resilience, curiosity, and creativity that continue to define the Filipino spirit.
The Pop Blog general news and updates, mostly from press releases and conferences.