OPM Heats Up as the New Season Elevates Fan Love to New Heights
Ready your fan gear and embrace your Pinoy pride! Coca-Cola Philippines proudly presents the much-anticipated eighth season of COKE STUDIO™ Philippines, a local take on the globally loved music franchise that this year puts its fans front and center.
A Season Powered by the Fans
This season, COKE STUDIO™ Philippines is turning up the volume for music lovers everywhere by spotlighting the passion and energy of Filipino fans. Get ready for groundbreaking collaborations featuring the multi-talented P-pop group ALAMAT, hip-hop sensation Nik Makino, dynamic Gen Z star Kyle Echarri, and bold up-and-coming rapper Illest Morena. And the excitement doesn’t stop there — more artists will join the lineup, promising a special treat for even the most dedicated fan bases later in the year!
The Perfect Blend of Music and Community
For Season 8, Coca-Cola Philippines has partnered with key industry players to carefully select, produce, and showcase a lineup of artists that promises nothing short of a first-class musical journey.
“We’re thrilled about what this season has in store,” shares Mark Dee, Senior Director of Frontline Marketing for the East Cluster of Coca-Cola ASEAN & South Pacific. “These artists weren’t just chosen for their incredible talent and huge fan followings; they embody our brand’s core values of authenticity, inclusivity, and a positive outlook. Their music resonates deeply with listeners, and their personal stories inspire and uplift.”
Dee goes on to highlight that it’s more than just the popularity of these artists that makes them special. “It’s about how they create a sense of community through their music, forging connections with their fans that go far beyond the songs themselves. This shared love for music and a sense of belonging truly captures the essence of COKE STUDIO™,” he adds.
A Season of Unmatched Fan Experiences
Season 8 is set to deliver a treasure trove of experiences for fans — from new music releases, creative COKE STUDIO™-themed filters, behind-the-scenes interviews, artist-driven content, exclusive performances at regional festivals, to limited-edition merchandise and concert tickets.
Coke Studio Philippines is also diving into the world of short-form content with a strong presence on platforms like Facebook, Instagram Reels, TikTok, and YouTube Shorts. This fresh approach ensures that all the latest songs and content are just a swipe away for Gen Z audiences.
The season kicked off in spectacular fashion with COKE STUDIO™: The Ultimate Fandom Concert on September 5th at the SM Mall of Asia Arena. The event was headlined by international K-pop stars NewJeans, this year’s COKE STUDIO™ global artist, alongside Filipino favorite Zack Tabudlo, last year’s global artist and the first Filipino to hold that title.
Empowering Artists and Celebrating Fans
This season, the artists have been given complete creative freedom in crafting their music, ensuring a deep connection with their fans.
“We’re working alongside these artists to create authentic connections between Coca-Cola and the vibrant communities they’ve built,” explains Teejae Sonza, Senior Marketing Director of Coca-Cola Trademark, ASEAN & South Pacific. “We know that the most genuine way to do this is by allowing them to create music that reflects their own artistic vision, rather than following a set script or commercial tune.”
Sonza further notes that COKE STUDIO™ programs around the world, including those in the ASEAN & South Pacific region, are adopting a dynamic and evolving “flywheel” model, understanding the changing nature of festivals and live events. “While live performances remain the heartbeat of our efforts, we’re also building a rich digital ecosystem filled with recorded music, creative content, and more,” she says.
The Enduring Legacy of COKE STUDIO™
Originating in Pakistan in 2008 as a groundbreaking TV series that brought together established and emerging artists in live studio sessions, COKE STUDIO™ has grown into a beloved music franchise with versions in multiple countries, including the Philippines in 2017. In 2022, it evolved further into a global music platform.
COKE STUDIO™ Philippines invites fans to celebrate new OPM and share the magic of music with Coca-Cola. Get ready to dance, feel, and enjoy the unique musical collisions this season offers. Stay updated by subscribing to the COKE STUDIO™ Philippines YouTube channel and following Coca-Cola Philippines on Facebook, Instagram, and their website at coca-cola.com/ph/en.
Let the music play!
The Pop Blog general news and updates, mostly from press releases and conferences.