ONE OR EIGHT announces global debut following their successful teaser for “Kawasaki.” First Single Out 16 August. Photo Credit: Avex Music
Following the explosive success of their viral hit video “KAWASAKI,” Japanese boy group ONE OR EIGHT has officially announced their global debut, set for August 16, with the release of their highly-anticipated first single.
ONE OR EIGHT has become a worldwide sensation, captivating audiences with their enigmatic presence and compelling performances. The group’s identity was initially shrouded in mystery, adding to the allure and excitement surrounding their debut. The members have now been revealed as MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA, all hailing from Japan. The group’s name, ONE OR EIGHT, is derived from a traditional Japanese phrase that means “All or Nothing,” embodying their bold and ambitious spirit. Their tagline, ‘Bet on yourself,’ encapsulates their philosophy of taking risks and chasing big dreams, starting from Tokyo and aiming to make a global impact.
The Rise of “KAWASAKI”
Before their official debut, ONE OR EIGHT released an electrifying performance video for “KAWASAKI” on their YouTube channel. This video quickly went viral, amassing 3 million views overnight and surpassing 10 million views to date. The performance showcases the group’s exceptional talent and has inspired countless reaction videos from fans around the world. Comments from viewers have been overwhelmingly positive, with fans raving about their skills and expressing excitement for their future. Statements such as, “They’ll make an impact in the world within no time, as they spread their wings and take to the global stage,” and “Their skills are next-level,” highlight the growing anticipation and support for the new global group.
Brand Film: “All or Nothing”
In conjunction with announcing their August 16 debut, ONE OR EIGHT released a brand film on YouTube titled ‘ONE OR EIGHT / Brand Film: “All or Nothing.”’ This video offers a glimpse into the group’s vision for the future, showcasing their journey and the challenges they overcome together. The film portrays the members as they navigate conflict and rage, ultimately taking flight into a wider world with their friends. It is a powerful depiction of their determination and unity, further building excitement for their debut.
About ONE OR EIGHT

ONE OR EIGHT is an eight-member boy group featuring Japanese members MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA. Their global debut is scheduled for August 16, 2024, alongside the release of their debut single. The group’s name, ONE OR EIGHT, is derived from the Japanese idiom “ICHI KA BACHI KA,” meaning “All or Nothing,” which reflects their bold approach to their career and music.
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The group seamlessly blends hip-hop and pop, infusing their music with a distinct Japanese cultural influence through their choreography, lyrics, and streetwear aesthetic. Their performance video for “KAWASAKI,” released earlier this summer, showcases their dynamic style and has already achieved significant success on YouTube, garnering over 10 million views.
The Future of ONE OR EIGHT
As ONE OR EIGHT prepares for their official debut, the global music scene is eagerly watching their every move. Their rapid rise to fame, marked by the viral success of “KAWASAKI,” indicates that they are poised to make a significant impact. The group’s ability to captivate audiences with their performances and maintain an air of mystery has only fueled the anticipation for their debut.
The members bring a unique blend of talents and experiences to the group, each contributing to their cohesive yet diverse sound. With twin vocalists boasting impressive ranges and a team of skilled performers, the group is well-equipped to take the global stage by storm.
Their upcoming debut single, set for release on August 16, is highly anticipated and expected to build on the momentum generated by “KAWASAKI.” Fans can look forward to a track that embodies the group’s “All or Nothing” ethos, combining powerful vocals, intricate choreography, and a compelling musical arrangement.
Engaging with Fans
ONE OR EIGHT’s engagement with their fanbase has been a crucial part of their strategy. By releasing teasers and performance videos, they have effectively built a community of supporters who are eagerly awaiting their debut. The positive reception to “KAWASAKI” and the subsequent brand film has created a strong foundation for their launch.
The group’s presence on social media and various digital platforms has further amplified their reach, allowing them to connect with fans worldwide. Their ability to inspire fan-made content, such as reaction videos and dance covers, demonstrates their influence and the strong connection they have established with their audience.
Conclusion
As ONE OR EIGHT prepares to make their official debut, the world is watching with bated breath. Their journey from mysterious newcomers to viral sensations has been nothing short of remarkable. With their debut single set to release on August 16, ONE OR EIGHT is poised to become a global phenomenon. Their unique blend of talent, cultural influence, and the “All or Nothing” spirit promises to leave a lasting impact on the music industry. Keep a close eye on ONE OR EIGHT as they embark on this exciting new chapter and continue to captivate audiences worldwide.

Adreena is a writer from Nagano, Japan, but is now residing in Singapore. She mostly writes music news and reviews, but in her spare time, she likes writing fiction and poems.