On December 14, the Philippine Arena in Bulacan became the focal point, drawing together some of Asia’s most prominent artists and tens of thousands of enthusiastic fans for the highly anticipated 2023 Asia Artist Awards (AAA). The event, energized by the support of mobile services provider Smart Communications and Viu, PCCW’s premier pan-regional OTT video streaming service, featured an impressive lineup including NEW JEANS, LE SSERAFIM, ZEROBASEONE, NMIXX, BOYNEXTDOOR, Stray Kids, ITZY, THE BOYZ, Kwon Eunbi, Kep1er, SEVENTEEN BSS, SB19, Kim Seon Ho, Ahn Hyeo Seop, and more, marking a memorable debut for AAA in the Philippines.
K-Pop sensation NewJeans emerged as the standout victor at the AAA, clinching two top honors—Singer of the Year and Song of the Year for their hit “Ditto.” Additionally, they received recognition for Hot Trend, Asia Celebrity, Best Choice, and Fabulous Awards.
SEVENTEEN BSS secured the Grand Prizes for Album of the Year and Performance of the Year, delivering a mesmerizing finale performance. Korean singer Lim Young-woong achieved a remarkable feat by claiming five awards, including the grand prize for Fandom of the Year.
In the realm of acting, Lee Junho earned the Actor of the Year award for the second consecutive year, honored for his role in the romantic comedy series “King the Land.” Filipina actress Melai Cantiveros was recognized with the AAA Best Actor Award for her portrayal of a policewoman in the film “Mam Chief.” The 2023 AAA in the Philippines left an indelible mark as a truly unforgettable experience.
Top trending topic
Filipino fans seized the opportunity to express their sentiments on social media throughout the Smart-powered event, allowing them to instantly share their cherished and standout moments from the world-class spectacle.
TV Host Ryan Bang and Comedienne Melai Cantiveros emerged as the most talked-about topics on social platforms. Ryan earned accolades for his adept hosting skills during the red carpet segment, while Melai garnered attention for her comedic brilliance throughout the awards ceremony. The appearance of Daniel Padilla and Kathryn Bernardo on stage, accepting the AAA Fabulous Award, also stirred excitement among fans.
Smart subscribers effortlessly contributed to the online buzz by promptly uploading photos, videos, and stories, ensuring that these iconic moments were shared in real-time across their social media accounts.
“This event was truly memorable. It was fantastic to witness our favorite K-pop groups, K-drama stars, and even our Filipino celebrities all in one major event,” said Smart subscriber Rayver Dela Cerna, 32, from Marikina City.
Exclusive Perks and Privileges for Smart Subscribers
Smart subscribers elevated their AAA experience by gaining access to exclusive perks and engaging activities at the concert.
In the weeks leading up to the event, Smart Prepaid allowed customers to secure tickets to the awards night through points redemption on the Smart App. Additionally, Smart subscribers could redeem tickets by activating a Smart Prepaid eSIM and topping up with Magic Data+ offers at select Smart Stores.
During the event, fans indulged in a red carpet-themed experience at the Smart Live booth, featuring the Among the Stars photobooth, where enthusiasts captured their Asia Artist Awards journey. The Smart Live booth also boasted an AAA-list filter for sharing on Instagram and TikTok, offering Smart subscribers a chance to win exclusive prizes through trivia questions. Smart ensured fans remained concert-ready by providing free charging stations throughout the venue.
Fans also relished the Smart Live outdoor booth at the fanzone area, including Instagram-ready corners for fans to craft their reels.
World-class acts powered by Smart
Fans were also able to take advantage of the Smart Prepaid eSIM, the country’s inaugural prepaid eSIM, right at the venue. This offering provided them with an enhanced network experience at the Philippine Arena and seamless access to value-packed offers, including the popular Power All 99.
The AAA now joins the illustrious lineup of Smart Live, granting subscribers exclusive perks and privileges at top-tier live concerts and events. Prior to the AAA, Smart brought other renowned performers like Harry Styles and K-pop sensations SEVENTEEN and TWICE closer to Filipino fans.
Immerse yourself in the most unforgettable live experiences with Smart, acknowledged as the Philippines’ Best Mobile Network by Ookla, the global leader in mobile and broadband network intelligence. Explore the exciting array of events lined up by Smart Live at https://smart.com.ph/Pages/smartlive.
The Pop Blog general news and updates, mostly from press releases and conferences.