Which countries are watching the most Netflix?5 min read

The number of Netflix subscribers topped 223 million in Q3 of 2022, which translates to 2.8 percent of the global population paying for an account.

However, which nation is watching Netflix the most, and how much stuff has the average person in each nation watched since starting their Netflix subscription?

The 29,793 Netflix watching histories that were uploaded via the Time Spent Streaming feature are the basis for the results.

Key findings

Since opening their Netflix account, the average user has spent:

• 66,175 minutes watching Netflix (1,103 hours or 46 days)
• 10,974 minutes watching Netflix movies (183 hours or 8 days), which accounts for just 16.5% of their overall viewing
• 55,201 minutes watching Netflix TV series (920 hours or 38 days), which accounts for over 83% of their overall viewing.

Which countries are watching the most Netflix?

South Americans watch the most Netflix.

Our findings show that Netflix material is streamed most frequently in South America. Peru, however, earns the label of one of our “greatest binge-watchers.”

Since their initial subscription, Peruvians have watched an average of 118,776 minutes on Netflix. This is over double the norm at 1,980 hours or 82 days. And Argentinians, who have watched an average of 108,476 minutes of Netflix since activating their account, are right behind them. Brazil, Chile, Mexico, and other top nations have all consumed, on average, more over 95,000 minutes.

Average # of minutes users have spent watching Netflix

Interestingly, according to our “Which countries pay the most and least for Netflix? ” study, Argentina and Brazil are among the most affordable countries to get a Netflix (basic plan) subscription. In contrast, the bulk of European nations, for instance, are among the nations that watch Netflix more “casually” and thus frequently fall into our category of “less cost-effective” countries. This means that many of the nations with the most affordable Netflix subscriptions are getting even more value for their money by making the most use of their Netflix subscriptions.

Europeans and Asians watch the least Netflix

Qataris are at the other end of the spectrum, having watched less Netflix content overall. Qataris have watched 1,466 hours (nearly 61 days) less Netflix than Peruvians, who have viewed an average of 30,811 minutes every day.

With an average of 34,416 Netflix viewing minutes, Slovakians came in second place, followed by Maltese (37,745), Lithuanians (37,949 on average), and Hungarians (39,627).

South Americans are binging the most TV series

Despite the fact that all users binge more series than movies, South Americans are the ones who watch the most. With an average of 92,124 minutes, or roughly 85 percent of their total material, Argentinians have seen the most TV programs. However, Singaporeans are the ones that watch TV shows on Netflix the most frequently. The majority of Singaporeans’ Netflix selections (almost 94%) are TV shows, with the typical person watching 59,259 minutes of TV shows as opposed to just 4,018 minutes of movies.

The fact that Singaporeans have the second-highest TV series collection according to our Netflix comparison analysis, may not be a coincidence. Residents of Singapore have access to 2,410 TV series, which is more than 400 more titles than the average user.

Average # of minutes users have spent watching Netflix TV series

Peruvians, Chileans, and Brazilians, who have watched 87,439, 85,159, and 80,512 minutes of TV series, respectively, and account for more than 70% of their total viewing time, are closely behind Argentinians.

Additionally, the typical viewer prefers TV shows to movies, devoting an average of 55,201 minutes—or 83 percent—of their total viewing time—to TV shows.

Peruvians are binging the most movies

Peruvians have watched the most movies, with an average viewing time of 31,336 minutes. This average of more than 31,000 movie-watching minutes is more than three times greater than the average and much exceeds that of second and third-placed Mexico (19,266 minutes) and Canada (18,669 minutes) (10,974).

The United Arab Emirates’ citizens, on the other hand, watch the majority of movies on Netflix.
The typical Netflix customer in the UAE watched movies on the service for 26.44 percent of their free time. Just a little more than Peruvians, this (26.38 percent).

New Zealanders are another group of Netflix subscribers that appreciate a good film; on average, they watch movies for close to 25% of their Netflix viewing time.

Average # of minutes users have spent watching Netflix movies

Americans, Australians, Canadians, and the British are above-average Netflix users

More Americans, Britons, Australians, and Canadians than the average viewer watch Netflix.

The average American has viewed 88,643 minutes, or 62 days, of Netflix, with TV series accounting for 85% of their viewing time.

Australians have binged less than the average user, consuming 67,817 minutes or 47 days of Netflix, compared to the British, who have watched 78,874 minutes or 55 days on average (only one day more than average). TV series make up about 78% of the titles people in these two countries watch.

But out of all of them, Canadians are the top Netflix binge-watchers, averaging 94,648 minutes or 66 days each year. This is 20 days longer than the typical viewership. TV shows make up more than 80% of the watched content.

TIP – Looking for a safe way to browse several Netflix catalogs? When visiting another nation, a VPN enables you to access the Netflix library from your own country. However, not all VPNs are compatible with each country’s Netflix library. To assist you in locating a VPN that works with the Netflix country version you desire, we test a variety of VPNs across a variety of country catalogs.

Methodology

The 29,793 Netflix watching histories that were uploaded via Time Spent Streaming service served as the basis for the results. Every nation with results from fewer than seven users was eliminated.

This article was first published by Rebecca Moody via Comparitech, as suggested by Comparitech editor, Taylor Wood. Cover photo by Alin Surdu.