On August 24, 2025, Jang Wonyoung of K-pop sensation IVE set the internet ablaze with her new double-bun hairstyle, dubbed “pucca buns” or “space buns,” featured in the teaser for the group’s upcoming single XOXZ, set for release on August 28 under Starship Entertainment. The look, showcased in a music video teaser shared on IVE’s official YouTube (@IVEstarship) and social media (@IVE_twt), has earned the 21-year-old idol the nickname “pucca-nyoung” among K-netizens, referencing the beloved South Korean character Pucca.
The hairstyle, paired with vibrant makeup, has ignited online forums like theqoo and Pann, with fans praising her versatility and charm, drawing comparisons to her IZONE* era during “Secret Story of the Swan” (2020). The teaser, highlighting Wonyoung’s fleeting but magnetic presence, has amplified anticipation for IVE’s first comeback since IVE Switch in April 2024.
Wonyoung, a former IZONE* member and IVE’s visual center, is no stranger to stealing the spotlight. Her double-bun look, evoking a playful yet regal vibe, has fans raving on X and Korean platforms, with comments like “Wonyoung’s pucca hair is insanely cute ㅠㅠ” and “A new legend is born, Pucca-nyoung.”
Posts on allkpop and Koreaboo highlight her ability to make even a brief appearance unforgettable, with one fan noting, “I could only focus on her even though she was only in a couple seconds of the teaser.” Some users, like @hychem_, point out similarities to her IZONE* styling, calling it a “refreshing throwback,” while others, such as @folkreputation, praise the “princess-like” aesthetic that complements IVE’s signature bold and colorful concepts. The group—comprising Gaeul, Yujin, Rei, Wonyoung, Liz, and Leeseo—continues to dominate K-pop, with their 2024 hits “HEYA” and “Accendio” earning over 400 million Spotify streams combined.
The XOXZ teaser, part of IVE’s third mini-album, hints at a dynamic track blending their fierce and whimsical sides, following their global success with I’VE MINE (2023) and sold-out world tour stops in Seoul, Tokyo, and LA. Wonyoung’s viral moment underscores her status as a trendsetter, with her influence extending beyond music to fashion, as seen in her Miu Miu ambassadorship and Vogue Korea covers.
While some netizens debate whether the hairstyle overshadows the group’s collective presence, the overwhelming sentiment is one of adoration, with fans calling her “so pretty and charmingㅠㅠ.” As IVE gears up for XOXZ’s release and a potential 2026 tour, Wonyoung’s “pucca-nyoung” era is cementing her as K-pop’s reigning it-girl. Check out the teaser on YouTube and join the conversation on X with #IVE_XOXZ or follow @IVE_twt for updates. What do you think of Wonyoung’s double-bun hairstyle?
Hye Rin Choi is a writer and entrepreneur from Seoul, South Korea. She breathes Korean culture and history. She’s passionate and committed to helping people learn more about her fascinating country.