Global phenomenon BLACKPINK is revolutionizing concert navigation through an innovative partnership with Google Maps, making it easier than ever for BLINKs to find their way to the group’s massive ‘DEADLINE’ world tour stops. The groundbreaking collaboration will see Jisoo, Jennie, Rosé and Lisa share their personal navigation tips across social media, teaching fans how to optimize routes using real-time traffic updates, multimodal transit options, and rideshare integrations.
Starting July 12, fans exploring tour venues like SoFi Stadium, Soldier Field or Citi Field on desktop Google Maps will discover a special BLINK-themed Easter egg – the platform’s iconic Pegman mascot transformed with BLACKPINK’s signature style. The tech integration comes as the record-breaking group prepares for their most ambitious tour yet, following their historic 2023 BORN PINK world tour that cemented their status as the highest-grossing female act in touring history.
“Whether you’re driving, biking or taking public transit – or all of the above – Google Maps can help you find the best route so you won’t miss a beat,” said BLACKPINK in a statement, highlighting how the navigation tools mirror what the globe-trotting superstars use themselves while traveling between tour stops. The partnership demonstrates BLACKPINK’s continued innovation in fan engagement, building on their previous high-profile collaborations with brands like Spotify, Samsung and PUBG Mobile.
As anticipation builds for the DEADLINE tour’s kickoff, this practical yet playful integration ensures BLINKs worldwide can focus on what really matters – experiencing BLACKPINK’s electrifying performances without the stress of getting lost. The navigation features will remain active throughout the tour’s 2025-2026 run across North America, Europe and Asia.
The Pop Blog general news and updates, mostly from press releases and conferences.