IAM Worldwide, a prominent health and wellness company, successfully hosted “IAM Song Joong-Ki” Live in Manila on May 24, 2025, at the SM Mall of Asia Arena in Pasay City. This sold-out event marked the first-ever live appearance in the Philippines for South Korean A-list actor Song Joong-Ki, who serves as IAM Worldwide’s 2025 Headliner and Brand Ambassador.
An Unforgettable Evening for Filipino Fans
Thousands of enthusiastic fans flocked to the SM Mall of Asia Arena, creating an electric atmosphere filled with excitement and heartfelt moments. The event, hailed by many attendees as one of the best fan meets ever staged in Manila, solidified the deep connection between Song Joong-Ki and his devoted Filipino fan base, who had eagerly awaited his visit for years. Presented by IAM Worldwide with lead promoter and event organizer PUBLICITYASIA, the evening showcased the actor’s undeniable charm and warmth.
Engaging Interactions and Brand Highlights
During a Q&A session led by host Janeena Chan, Song Joong-Ki shared insights into his hit dramas, Vincenzo and Reborn Rich. He also expressed his admiration for Filipino artists Kayla Rivera, Lara Maigue, and Sam Concepcion, noting, “I was very impressed by the performances. I took a video and sent it to my co-stars in Korea to show them.”
The event also highlighted IAM Worldwide’s mission to promote wellness and dreams globally. Song Joong-Ki is featured as the face of their flagship product, Amazing Pure Organic Barley, along with Amazing Caffe Macchiato and the popular Amazing Choco Barley TVCs. Exclusive product packages bundled with free event tickets were offered when the event was announced in March, leading to a complete sell-out of tickets in less than a month.
A Milestone for Celebrity-Brand Partnerships
IAM Worldwide executives shared their excitement about the event’s success. Allen Marvin Eder, President & Founder, stated, “We are beyond thrilled with the overwhelming success of ‘IAM Song Joong-Ki’ Live in Manila. Song Joong-Ki’s presence not only celebrated our brand’s mission but also strengthened the bond with our members and the fans who all came to support the event.”
Vice President & Founder Aika Lorraine Uy added, “This event was a testament to the passion of Song Joong-Ki’s Filipino fans and our shared vision of elevating wellness and dreams worldwide.”
General Manager & Founder Joanna Mañego emphasized the significance of the partnership: “Song Joong-Ki embodies the essence of IAM Worldwide’s mission to inspire and empower the community. This historic event has set a new standard for celebrity and brand partnerships in the Philippines, and we are excited with what lies ahead in our partnership with the actor.”
Heartfelt Moments and Lasting Impact
The program was filled with lighthearted interactions, exclusive merchandise and fan giveaways, including signed posters and postcards. One of the most touching moments was Song Joong-Ki’s heartfelt declaration of “Mahal Kita” (I love you) to his fans, which was met with thunderous cheers, further solidifying the deep connection he shares with his massive fan base.
Song Joong-Ki himself reflected on the experience, saying, “This visit was a healing moment for me, personally. I would like to extend my gratitude to IAM Worldwide for giving me this opportunity to connect with my Filipino fans and for making this landmark event possible.”
The overwhelming success of “IAM Song Joong-Ki” Live in Manila underscores IAM Worldwide’s commitment to delivering impactful experiences while championing sustainable health and wellness.
NeP-C Ledesma is a millennial writer and entrepreneur full of curiosity about our abstract world. She devours Psychology, food, Philosophy, and prefer cats as her all-time company. Pop Culture is her kryptonite.