World-renowned rapper, singer, dancer, and style icon LISA has officially announced her highly anticipated debut solo album, Alter Ego. Set for release on February 28, 2025, via LLOUD Co./RCA Records, the album promises to showcase LISA’s dynamic artistry. Fans first caught wind of the project last week as LISA teased the album title across social media while touring Asia on her sold-out five-city fan meet tour.
In her official announcement video, LISA embodies five distinct personas, each representing a facet of her identity, symbolized by the five points of a star—now a central emblem of the Alter Ego campaign. This announcement caps off a groundbreaking year for the global superstar, filled with record-breaking achievements, chart-topping hits, and electrifying performances.
LISA’s announcement follows her historic feature as Billboard’s first-ever global cover star, gracing the covers of 10 international editions, including Billboard US, Arabia, Japan, and Philippines. Declaring her “one of pop’s most exciting stars,” the magazine highlighted LISA’s unparalleled global appeal. Additionally, Vanity Fair spotlighted her as a cover star for its prestigious Hollywood Issue, celebrating her upcoming acting debut in HBO’s The White Lotus Season 3, set in her native Thailand.
Three singles from Alter Ego have already generated massive buzz. The latest, “Moonlit Floor”, pairs LISA’s ethereal vocals with her signature rap style and incorporates a nod to the 90s classic “Kiss Me” by Sixpence None the Richer. Earlier releases, “New Woman” featuring GRAMMY winner Rosalía, and “Rockstar”, achieved monumental success, with “Rockstar” debuting at #1 on the Billboard Global Ex. US Chart and amassing nearly 427 million streams. Its Henry Scholfield-directed music video garnered over 265 million views and topped YouTube’s global weekly chart upon release.
LISA has captivated audiences at iconic events like the Global Citizen Festival and the Victoria’s Secret Fashion Show. Her September VMA performance, featuring a medley of “New Woman” and “Rockstar”, earned her another Moonperson for Best K-Pop, making her the first solo artist to win the award multiple times. At the MTV EMAs, she took home two trophies: Best Collaboration for “New Woman” and Biggest Fans.
Outside the music realm, LISA continues to dominate as a fashion icon, gracing the covers of ELLE and collaborating with luxury brands like Louis Vuitton and Bulgari. Meanwhile, her new management company, LLOUD Co., reflects her vision of blending music and entertainment in groundbreaking ways.
As LISA gears up for the release of Alter Ego and her acting debut in The White Lotus, her influence across music, fashion, and entertainment continues to grow, solidifying her status as one of the most exciting stars of her generation.
The Pop Blog general news and updates, mostly from press releases and conferences.