The spirit of a Filipino Christmas is shining brighter this year as Coca-Cola Europacific Aboitiz Philippines (CCEAP) unveils its annual holiday light-up across more than 30 sites nationwide.
Embracing the theme “Bituin ng Pag-asa: Guiding Light for a Brighter Future,” the displays transform CCEAP facilities in Luzon, Visayas, and Mindanao—from Naga and Santa Rosa to Iloilo and Davao—into local beacons of festive joy and community hope.
This long-standing tradition is a dual celebration: it honors the nearly 9,000 dedicated CCEAP associates who ensure Filipinos enjoy their favorite beverages daily, and it reflects the company’s deep roots in local culture. True to its sustainable values, each installation was designed by employees and features ornaments handcrafted from recycled materials.
Adding to the seasonal magic, the beloved Coca-Cola Christmas Truck is once again touring the country, delivering holiday cheer and creating memorable moments in communities along its route.
“This year’s light-up is a symbol of the resilience and hope that bind us,” said Gareth McGeown, President and CEO of CCEAP. “After a year of challenges, we want these lights to spark joy and remind everyone that a brighter tomorrow is ahead, especially when we come together.”
The celebration also acknowledges the hardships many Filipinos faced this year, including natural disasters. CCEAP reaffirmed its commitment to standing with communities, highlighting its ongoing relief efforts and support during times of need.
With 113 years of being part of Filipino celebrations, CCEAP continues to foster togetherness—proudly delivering refreshment and light, not just for the holidays, but all year round.
The Pop Blog general news and updates, mostly from press releases and conferences.