The marketing playbook is being torn apart. In an industry saturated with tired formulas, UNORTHODOX: Novel Insights, Astounding Introspectives emerges as the defiant answer to conventional wisdom. This isn’t just another seminar—it’s a collision where student visionaries and industry leaders meet as equals to forge marketing’s next evolution.
Why This Isn’t Business as Usual
For decades, marketing education followed a one-way street: professionals lecture, students listen. UNORTHODOX flips the script. Here, symbiotic exchange becomes the ultimate competitive advantage—where raw, unfiltered student perspectives challenge veteran marketers to rethink their frameworks.
“This is where static goes to die,” declare the organizers. “We’re weaponizing dialogue to birth unconventional wisdom.”
The UNORTHODOX Experience
1. Dual-Perspective Firestarters
- Student Speakerships x Professional Expertise: No podium hierarchies. Only combustible exchanges where Gen Z insights pressure-test industry norms against real-world experience.
- IMC Academic Pillar: A live case-study lab where provocative strategies are stress-tested through guerrilla-style workshops.
2. Student-Designed Thunderdome
Participants don’t just compete—they architect the competitions themselves, turning marketing battles into emergent experiments judged by both peers and pros.
3. The Groove Factor
The PUPian Dance Talent Showcase proves creativity isn’t confined to boardrooms. Movement becomes metaphor as marketing’s next generation physically embodies disruptive thinking.
4. Career Launchpad
The Opportunity Pillar connects mavericks directly with internships and jobs from partners hungry for unorthodox talent.
Why Attendance = Competitive Edge
In 2025’s attention economy, safe ideas lose. UNORTHODOX cultivates the mental agility to:
- Hack consumer psychology through Gen Z’s native digital intuition
- Reframe problems using cross-disciplinary collisions (where dance meets data)
- Build networks with allies equally allergic to “the way we’ve always done it”
Your Move, Maverick
The marketing world splits on June 30—between those clinging to textbooks and those writing the next chapter.
🔗 Secure Your Seat (3x Pre-Registration Links):
https://tinyurl.com/UNORTHODOX-Pre-Registration
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Dress Code: Bring your boldest self. Neckties optional, nonconformity required.
About PUP JME:
The Polytechnic University of the Philippines’ premier marketing organization, known for producing industry disruptors through experiential learning and avant-garde professional development.
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