Every few years, someone declares that movie theaters are on life support. The latest doom-and-gloom prediction comes from a handful of exhibition execs at CineEurope who claim that traditional moviegoing has less than 20 years left. According to them, the rise of streaming, shorter theatrical windows, and changing audience habits are slowly killing the big-screen experience. But here’s the thing: I don’t buy it. Or at least, not entirely.
Yes, the industry is changing. No one can deny that. The pandemic accelerated trends that were already in motion—more people watching films at home, studios prioritizing streaming, and mid-budget movies struggling to justify a theatrical release. But to say that cinemas will be irrelevant in two decades feels like an overcorrection. Why? Because humans are social creatures, and the magic of a packed theater isn’t something you can replicate on your couch.
Theaters Offer Something Streaming Never Can
Let’s talk about Dune: Part Two. Last year, that film didn’t just do well—it became a cultural moment. People didn’t just watch it; they experienced it. The booming sound design, the vast desert landscapes swallowing the IMAX screen, the collective gasp when that gladiator scene happened. That’s not something you get from your TV, no matter how fancy your home setup is.
And it’s not just blockbusters. In 2023, Oppenheimer turned into an unlikely phenomenon because Nolan insisted on the theatrical experience. People dressed up, bought tickets weeks in advance, and made it an event. Even smaller films like Aftersun or Past Lives gained traction because of word-of-mouth in theaters. There’s an energy to seeing a great film with an audience—laughter, gasps, even the shared silence of a devastating scene—that streaming can’t replace.
The Economics Aren’t as Dire as They Seem
Sure, studios love streaming. It’s a steady revenue stream, and they don’t have to split profits with exhibitors. But here’s the catch: theatrical releases still drive the most money. Barbie and The Super Mario Bros. Movie didn’t make a billion dollars because of HBO Max. They made it because people went to theaters—repeatedly.
Even Netflix, the company that once swore it would never prioritize theaters, is now quietly (or not so quietly) pushing for Oscar-qualifying runs and extended engagements for films like The Killer and Maestro. Why? Because prestige and profit still live in theaters. Theatrical runs generate buzz, awards attention, and long-term value that straight-to-streaming releases often lack.
Theaters Will Evolve, Not Die
The real issue isn’t whether theaters will exist in 20 years—it’s what kind of theaters will exist. The megaplexes of the ‘90s might shrink, but boutique cinemas, premium formats (IMAX, Dolby Cinema, 4DX), and experiential screenings (quote-alongs, live events) will thrive. Look at the success of Alamo Drafthouse or Secret Cinema. They’re not just showing movies; they’re creating experiences you can’t get at home.
And let’s not forget international markets. While U.S. box office numbers fluctuate, places like China, India, and South Korea are still theater-first cultures. Avatar: The Way of Water didn’t make $2.3 billion because everyone waited for Disney+.
Final Thought: Nostalgia Isn’t the Only Reason
I get it—nostalgia plays a role here. I grew up with midnight premieres, sticky theater floors, and the thrill of seeing a movie on opening weekend. But this isn’t just about clinging to the past. It’s about recognizing that some stories are meant to be seen big, loud, and together.
Will theaters look different in 2045? Absolutely. Will they be gone? I seriously doubt it. As long as filmmakers keep making movies that demand to be seen on the big screen—and audiences keep craving that shared experience—the magic of moviegoing isn’t going anywhere.
So, exhibition execs, maybe ease up on the apocalyptic predictions. The show isn’t over yet.
The featured photo of this article was taken by Myke Simon – Unsplash.
With a lifelong passion for storytelling and a particular focus on the diverse cultures of Asia and the ASEAN region, Monica delves beyond the surface of films and music. She seeks out the productions that spark conversations, challenge perspectives, and offer profound insights into the human condition. She’ll guide you through the societal commentaries and the sheer brilliance of performances that make the Asian and ASEAN landscape so compelling.