As the Philippines ushers in the world’s longest Christmas season, Coca-Cola sets the holiday spirit ablaze with the country’s grandest drone show ever! This breathtaking spectacle promises to illuminate the night sky and warm hearts, symbolizing hope, unity, and the many ways Filipinos embody the message, “The World Needs More Santas” this Christmas.
A Symphony in the Sky: Nuvali Hosts the Largest Drone Display
Coca-Cola will captivate audiences with an awe-inspiring display of over 1,300 drones. Beyond its technological marvel, the show tells a vibrant story through lights, celebrating the cherished Filipino Christmas traditions. Watch as Santa Claus, the iconic Coca-Cola Christmas Truck, and festive parol lanterns light up the sky, evoking the warmth of family gatherings reimagined in a dazzling celestial dance.
Teejae Sonza, ASEAN & South Pacific Category Director for Coca-Cola Trademark, shares, “The Philippines is honored to be one of six global locations hosting this incredible show. This display will narrate our cherished traditions through an unforgettable light story.”
Sonza emphasizes that this global initiative not only shares the unique Filipino Christmas experience worldwide but also fosters joy in local communities. “Our ‘The World Needs More Santas’ campaign encourages everyone to spread kindness and embrace the true essence of the season.”
A Celebration of Community and Cheer
The festivities begin even before the drones take flight. Coca-Cola’s Santa Rosa bottling plant kicks off the season with a spectacular illumination ceremony. Soon after, the beloved Coca-Cola Christmas Truck rolls into Nuvali, spreading joy through the streets. Families gather around this symbol of holiday cheer, sharing stories and savoring the season’s simple pleasures.
Adrian Manlapig, Frontline Marketing Director at Coca-Cola Philippines, highlights the significance: “Santa Rosa is home to our largest bottling plant, and this year, we’re bringing the holiday spirit to life across the country. We believe this event will capture hearts and enrich the community’s holiday experience.”
Spreading Joy: The World Needs More Santas
Beyond the stunning drone show, Coca-Cola emphasizes that Christmas is about human connection. With many feeling isolated, the brand aims to reignite the spirit of togetherness. The iconic Coca-Cola Christmas Caravan/Truck Tour will journey across the Philippines, spreading joy through festive lights, music, and family-friendly activities. From heartwarming giveaways to interactive experiences, the tour promises unforgettable moments that strengthen community bonds.
Coca-Cola also introduces a magical digital AI experience: the Snow Globe Avatar. Users can create personalized, shareable snow globe animations based on their memories by scanning a QR code on Coca-Cola Christmas bottles or cans. This ‘Create Real Magic™ Experience’ uses advanced AI to offer a unique, heartfelt touch.
Embracing the Heart of Filipino Christmas
Coca-Cola understands that the true magic of a Filipino Christmas lies beyond decorations and gifts. It’s about early mornings filled with carols, streets transformed into festive wonderlands, and warm family gatherings that extend past December 25th. It’s also about malasakit—the deep compassion Filipinos show for neighbors and strangers alike.
This Christmas, Coca-Cola encourages everyone to be a Santa, spreading kindness and creating cherished memories. Follow Coca-Cola Philippines on Facebook, Instagram, and their website to find ways to share your acts of kindness. The world needs more Santas, and the Philippines is brimming with them. Let’s ignite the holiday spirit and showcase the magic of a true Filipino Christmas!
The Coca-Cola Philippines Christmas Drone Show draws inspiration from Red Cliff Aero Studios’ groundbreaking aerial displays in Japan, setting a new standard for festive celebrations. ■
The Pop Blog general news and updates, mostly from press releases and conferences.