At just 21, Olivia Rodrigo is redefining what it means to be a modern icon. With her fearless authenticity, groundbreaking artistry, and heartfelt activism, it’s no surprise that Lancôme has chosen the three-time GRAMMY-winning singer-songwriter and actress as its newest Global Brand Ambassador.
In a recent announcement, Françoise Lehmann, Lancôme’s International Brand President, shared her excitement: “Olivia captivates with her immense talent and genuine spirit. She inspires people across generations with her voice, creativity, and her commitment to positive change. She’s the perfect embodiment of Lancôme’s vision of beauty, which celebrates individuality and empowerment.”
Rodrigo, who is thrilled to join Lancôme’s iconic family, opened up about this exciting new chapter, her personal connection to beauty, and what keeps her grounded amidst global stardom.
Reflecting on her partnership with Lancôme, Rodrigo shared how much the brand’s ethos resonates with her. “Lancôme has always stood for beauty from within and individuality, which are values I hold close to my heart. Joining such an iconic and elegant house is an incredible honor.”
Her debut campaign will feature her favorite Lancôme products, including the Idôle Liner and UV Expert Defense 50+ sunscreen, staples in her minimalist yet expressive beauty routine.
Q: What is life like for you right now—mentally, professionally, and personally?
*”Life is fast-paced! I just wrapped up my *GUTS World Tour* in October, which was such an incredible experience. Now, I’m taking some time to recharge, reflect, and connect with loved ones. I think balance is so important, especially when life moves at the speed mine has been.”*
Q: How do you stay true to yourself while evolving in the public eye?
“I’m still learning. At 21, it’s important to try new things and not put too much pressure on myself to be perfect. My support system—my family and closest friends—helps me stay grounded and reminds me of who I am.”
Q: You’ve become known for your candid lyrics about heartbreak and self-discovery. Why do you think these themes resonate so deeply?
“I write for myself first, as a way to process my emotions. It’s a powerful reminder of how connected we all are as humans. Heartbreak, jealousy, or not feeling enough are experiences so many of us share. Music lets me channel those feelings into something tangible and cathartic.”
Rodrigo credits her early love of songwriting to piano lessons she took as a child.
“I realized pretty quickly that writing my own songs was much more fun than practicing scales. I fell in love with the process, and that love has never left me.”
Q: How has beauty played a role in your self-expression?
“I started experimenting with makeup at 13. It felt like this amazing new way to express myself, like a kid in a playground switching identities. Now, my look is simpler but still personal—lined eyes and moisturized lips are my signature.”
Her partnership with Lancôme celebrates the importance of self-compassion in beauty.
“There’s so much pressure on young women to meet unrealistic beauty standards. I want people to know that embracing your individuality and treating yourself with kindness is what makes you truly beautiful.”
Rodrigo’s influence extends far beyond music and beauty. Through her GUTS World Tour, she launched Fund 4 Good, an initiative supporting nonprofits focused on reproductive rights and gender equality.
“Empowering women and girls has always been a cause close to my heart. Lancôme’s commitment to these values made this partnership feel like the perfect fit,” she said.
Q: How do you define success? Do you feel successful?
“Success is being able to express myself exactly how I want to, surrounded by people I love. Even the biggest wins feel empty if you can’t share them with others. I’ve learned to savor every moment—big or small—and truly celebrate my victories, whether it’s hosting a dinner party with friends or reflecting on what I’ve accomplished.”
Q: What brings you the most happiness?
“For me, happiness comes from connection. Whether it’s creating something artistic or spending time with loved ones, those moments fill my heart the most.”
As the face of Lancôme, Olivia Rodrigo will star in exciting campaigns and product launches that highlight individuality and inner beauty. She joins an illustrious roster of ambassadors, bringing her unique energy and fearless authenticity to the brand.
With Rodrigo at the helm, Lancôme continues to inspire women around the world to embrace their unique beauty and shine from the inside out.
The Pop Blog general news and updates, mostly from press releases and conferences.