BINI, the “Nation’s Girl Group,” just scored another major brand partnership! This time, they’re teaming up with IAM Worldwide, a top health and supplements brand. With their fresh energy and inspiring spirit, it’s no wonder BINI is now one of IAM Worldwide’s brand ambassadors for 2024/25.
Since their debut in June 2020, BINI has become a powerhouse in the Filipino pop scene. These eight incredible women – Aiah from Cebu, Colet, Gwen from Albay, Jhoanna, Maloi, Mikha, Stacey, and Sheena from Isabela – have taken the industry by storm. With songs like “Salamin,” “Pantropiko,” and “Born To Win,” they bring both talent and heart to every performance.
Now, BINI is the face of IAM Worldwide’s Amazing Pure Organic Barley and its popular Choco Barley. According to IAM Worldwide President Allen Marvin Eder, the collaboration felt like a perfect fit. “Before we signed them, the girls and their parents informed us that they are avid users of Amazing Pure Organic Barley and Choco Barley. “Immediate effects were felt on the improvement of their health; taking barley daily gave them added energy and stamina to perform and be at their best. That’s why we are so happy to have the girls as part of the IAM Worldwide family.”
Vice President Aika Lorraine Uy agrees, saying, “Like what BINI stands for, IAM Worldwide has always encouraged the youth to be at their very best, and having great confidence, passion and productivity is made better if one leads a healthy lifestyle.”
General Manager & co-founder Joanna Mañego chimes in: “As a certified BLOOM, I watched their concert and bought whatever merch was available. I introduced them to my partners, so we are all thrilled and ecstatic.”
“These are exciting times for IAM Worldwide as we welcome the country’s best girl group! Here’s to Aiah, Colet, Gwen, Maloi, Stacey, Mikha, Sheena and Jhoanna … cheers to good health and years of top-charting success!”
During IAM Worldwide’s 7th Anniversary celebration on October 20 at the MOA Arena, BINI expressed their excitement about the partnership. Sheena shared, “Thanks to Amazing Barley and Choco Barley, we get that extra energy boost. It’s delicious, refreshing, and perfect for our busy schedules!” Gwen added, “I researched the best organic barley out there and found IAM Worldwide. Now, it’s part of my family’s routine, and I encourage every fan to try it too!” And Aiah? “I love drinking Amazing Organic Barley every morning and evening. It keeps me strong and feeling great!”
BINI now stands alongside IAM Worldwide’s other superstar ambassadors like Alden Richards, Marian Rivera, Heart Evangelista, Piolo Pascual, and Small Laude. After a huge year, including being the first Filipino act to perform at KCON LA 2024, BINI is set for even bigger things in 2025!
Catch the “IAM BINI” campaign by following IAM Worldwide on social media @iamworldwidecorporation or visit their website at iam-worldwide.com.
The Pop Blog general news and updates, mostly from press releases and conferences.