Have you ever found yourself living for others, hiding your true passions, or curating a version of yourself that doesn’t quite feel authentic? It’s time to break free from those constraints and unapologetically embrace what you truly want. Royal, a beloved flavored drink in the Philippines, is helping Gen Zs do just that with its latest campaign, “Ito ang Gusto Ko”—a bold call for today’s generation to embrace authenticity, self-expression, and their unique passions.
In partnership with Kapamilya recording artist Maymay Entrata and rising OPM star Maki, Royal’s campaign encourages Gen Zs to shed the pressure to conform, urging them to pursue not only their needs but their desires too.
Mark Dee, Senior Director of Frontline Marketing for Coca-Cola ASEAN & South Pacific, highlights the campaign’s mission: “We understand that Gen Z highly values authenticity and individuality. With this campaign, we want to empower them to express themselves freely and live on their own terms. Royal isn’t just a drink, it’s a platform for celebrating who you truly are and discovering new ways to live life to the fullest.”
A New Anthem for Gen Z
Bringing this vision to life, Royal has dropped an electrifying music video, ‘Royal Ito Ang Gusto Ko,’ featuring a dynamic trio: Maymay Entrata, Maki, and TikTok sensation Kat Manimtim. Packed with bold colors, high-energy moves, and vibes that scream individuality, this anthem serves as a celebration of Gen Z creativity, passion, and self-expression.
Joining the Royal movement are OG brand ambassadors Kyline Alcantara, Bianca Umali, and Ruru Madrid, who deliver a powerful message: “Buhay mo ‘to, Ikaw ang CEO, Ikaw na ikaw ang G.O.A.T!” A rallying cry for living unapologetically and embracing life with more flavor, fun, and freedom.
The Hataw Challenge: Show Off Your Moves
To turn up the excitement, Royal is kicking off the Hataw Challenge—the ultimate dance showdown! Filipino dance crews with 16-20 members aged 18 and above are invited to show off their most creative moves for a chance to win ₱500,000 and be crowned as the First Royal Dance Crew.
Whether you’re a seasoned dancer or just love to groove, Royal wants you to say: “Sayawan? Ito Ang Gusto Ko!” Get ready to compete with some of the country’s best dance talents in this electrifying competition.
Sign-up Deadlines
- Mindanao: October 5, 2024
- Visayas: October 22, 2024
- Luzon: November 2, 2024
Don’t miss the chance to make a statement, showcase your hataw moves, and take center stage as part of the First Royal Dance Crew. Remember: this is your life, your passion, your rules. It’s time to own it—‘Ito Ang Gusto Ko’!
For more details on the campaign and how to join the dance challenge, visit Royal’s official platforms.
The Pop Blog general news and updates, mostly from press releases and conferences.