Breakout Filipino-Australian R&B artist RINI has released his mesmerizing new single, “Matter To You,” via Warner Records. This atmospheric and sprawling soulful odyssey showcases the Australian native’s ability to push the boundaries of his creativity. “Matter To You” follows “Miracle,” his first new release of 2024.
“We often get caught up in the many demands of today’s world, losing sight of the small joys that truly bring us happiness,” RINI says of his new single. “As an artist pursuing a dream that requires so much time and attention, I find this especially true. Striving to balance my passion with the rest of life is a lifelong lesson.”
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RINI croons over bluesy guitar riffs and solemn percussion, “Nothing compares to your touch — my love, if you go, it might be too much.” On the soaring chorus, he pleads: “I’ll put more time, I’ll put more effort / open my eyes, I’ll make it better.” The accompanying video vividly reflects the track’s emotional overtures and the artist’s wholly original approach to R&B.
“Matter To You” arrives on the heels of “Miracle,” his first new release since last year’s moody “My Luv.” That track was preceded by the release of his critically acclaimed UltraViolet EP, which included the pop-adjacent “Pressure” and hip-hop-leaning “Selfish” featuring BEAM. RINI’s emotional tunes have racked up more than 652 million streams on Spotify alone. That number will grow with the undeniable “Matter To You.”
In Asia, five countries make up his top ten streaming markets—the Philippines, Indonesia, Thailand, Malaysia, and Vietnam—which account for over half of his total monthly listeners.
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