EGGDROP, the renowned premium egg sandwich brand under the leadership of CEO Young-woo Noh at Golden Hind, has exciting plans to boost its brand presence and global marketing efforts. The company has announced its support for the production of a drama scheduled for the latter half of this year. By associating with a popular television drama, EGGDROP aims to enhance its brand preference and reach a wider audience.
In March, EGGDROP made headlines by signing a production support contract for the highly anticipated drama “The Uncanny Counter Season 2,” set to air on tvN in July 2023. This drama, based on an original webtoon, has already gained immense popularity among global audiences through its distribution on Netflix. The first season of the drama, which premiered on OCN, broke records with the highest ratings (11%, Nielsen Korea) ever achieved by a drama in January 2021.
Additionally, EGGDROP has exciting plans to collaborate with the famous YouTuber “Korean Englishman” and release collaborative content. Through these partnerships, the company aims to further enhance the popularity of its brand among Korean consumers as a provider of healthy and delicious egg sandwiches. Furthermore, EGGDROP aims to expand its reach among global MZ (Millennial and Gen Z) consumers who have a strong affinity for delectable Korean-style sandwiches.
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The brand has been making significant strides in expanding its business and reaching new markets. Notably, the company opened its ‘Global 1st Store’ in Bangkok, Thailand, and the Incheon International Airport store in December 2022. These ventures have contributed to the company’s growing global presence. EGGDROP remains committed to maintaining strict quality control and continuously developing new menu options to cater to the evolving tastes of its customers.
Young-woo Noh, CEO of Golden Hind, expressed his enthusiasm for the increasing number of foreign EGGDROP fans visiting their stores, particularly at Incheon International Airport, Hongdae, and Dongdaemun. He emphasized the company’s willingness to actively cooperate with global content partners that align with their commitment to offering healthy and delicious products. EGGDROP’s collaborations and global marketing efforts aim to introduce more people to the delightful flavors of the brand and expand the brand’s reach worldwide.
EGGDROP Inquiry Franchise: https://eggdrop.co.kr/en/franchise/inquiry.php
-Story from Business Wire.
The Pop Blog general news and updates, mostly from press releases and conferences.