The brand-new Modess Long was introduced, and BINI was introduced as the brand’s newest ambassador. A popular all-girl P-Pop group in the Philippines called BINI is the ideal partner because many teenage girls look forward to them as the role models of this generation.
In the most recent Modess advertisement, BINI stressed the value of having Modess Long as a trustworthy period partner amid difficult times. This is particularly true today that the world is expanding, and teen females are once again attending in-person classes, hanging out with their pals in person, and creating priceless experiences. Modess wants to motivate and encourage teen girls to be more self-assured when they go out and to let go of the fears and concerns that come with having their period with its quickest absorbing long pad.
“We are very excited to have BINI as our newest ambassadors for Modess. These girls embody what it truly means to be a Modess girl—inspiring, confident, and brave. These are attributes that we want every teen girl to possess, and we do not want their period to hinder them in achieving their goals and dreams,” Alexandra Burgos, brand manager for Modess, Johnson & Johnson Consumer Health Philippines.
To be the newest member of the Modess family, Aiah, Sheena, Maloi, Colet, Stacey, Gwen, Mikha, and Jhoanna are all equally thrilled.
When asked what they are excited about in their journey with Modess, Aiah, one of the group members shared, “We’re really looking forward in being more open about our period journey with our fans. In a way, we hope that we can encourage our fans to choose the perfect long pad, especially now that we are all starting to go out more. We want to inspire them that they can be confident to move more with Modess Long even when they have their period.” Mikha, another member of the group, added that it is extra challenging to be a teen, especially when you have your period in this post-pandemic era, “Mas mahirap talaga ngayong for us girls lalo na lumalabas na tayo ng mas madalas. Dati, puro online o virtual meet-ups lang sa bahay. Ngayon, siyempre na-miss nation makipag kita sa friends, ang tagal natin hindi nakapanood ng live concerts, o kaya mag-aral sa classrooms. Ngayon, mas nakakatakot na kung may duda ka sa sanitary pad na suot mo kasi nasa labas ka na. That’s why we are very happy to be a part of the Modess family—dahil WalangDudaWithModessLong”
“The all-new Modess Long is the fastest absorbing pad, now made*longer! This is perfect for teen girls and GenZers’s lifestyle, since they’re more active and they are braver in going out and engaging in activities they missed the past two years. Kaya naman, wala na talagang duda kahit may period with Modess Long,” added Alexandra Burgos, brand manager for Modess, Johnson & Johnson Consumer Health Philippines.
Modess Long can be found in reputable supermarkets and drug stores nationwide. Using the official Johnson & Johnson Lazada and Shopee pages, you can also purchase your favorite Modess goods online.
Visit Modess’ official Facebook page at https://www.facebook.com/modessangelsofficial to view the most recent BINI ad, or follow us on Instagram and Tikok at @modessph.
The Pop Blog general news and updates, mostly from press releases and conferences.