NewJeans releases “How Sweet” performance video for COKE STUDIOTM Sessions

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Today, NewJeans unveiled their electrifying new track, “How Sweet,” in a captivating performance video that will be featured in the highly anticipated global COKE STUDIOTM 2024. This renowned music platform, helmed by Coca-Cola, returns this year with a mission to celebrate music fandom and foster connections through the universal language of music.

In a statement filled with excitement and gratitude, NewJeans shared their enthusiasm about the project. “We’re excited to share our latest track, ‘How Sweet,’ for our dedicated fans. This partnership with COKE STUDIOTM embodies our shared belief in the power of music to connect people worldwide. We’re thrilled to be part of this year’s lineup and to engage with fans from all around the globe through such a unique platform,” said the group. Their statement underscores the deep bond between the band and their fans, as well as their commitment to creating music that resonates on a global scale.

Islam ElDessouky, the global head of creative strategy and content for Coca-Cola Trademark, echoed these sentiments, expressing the brand’s excitement about collaborating with NewJeans again. “We are honored to welcome back NewJeans to this year’s COKE STUDIOTM lineup. Their authentic and unifying music aligns perfectly with our vision of fostering community through the universal language of music, showcased in their latest song, ‘How Sweet.’ Together, we’re excited to celebrate this iconic group’s fandom by offering intimate and exciting experiences for their dedicated fans,” he stated. This partnership is a testament to the synergy between NewJeans’ vibrant musical style and Coca-Cola’s commitment to uniting people through shared experiences.

COKE STUDIOTM has long been celebrated for its ability to bring together diverse musical talents from around the world, creating unique collaborations that transcend cultural boundaries. The inclusion of NewJeans in the 2024 lineup is a clear indication of the platform’s dedication to featuring artists who not only produce exceptional music but also have a profound connection with their audience. “How Sweet” promises to be a highlight of this year’s offerings, bringing NewJeans’ signature sound to a global audience and further cementing their status as one of the most influential groups in the contemporary music scene.

As we look forward to the full artist lineup and more information about COKE STUDIOTM 2024, fans are encouraged to follow the official Coke Studio global channel. This platform will be the go-to source for updates, exclusive content, and behind-the-scenes looks at the creative processes of the featured artists. The anticipation is building, and with NewJeans leading the charge, this year’s COKE STUDIOTM will be an unforgettable music celebration.

Additionally, exciting developments are on the horizon for COKE STUDIOTM in select markets within the ASEAN and South Pacific region, including the Philippines, which is now entering its eighth Season. This promises to bring fresh, dynamic musical experiences to these vibrant cultures. Each season of COKE STUDIOTM in these regions has been met with enthusiasm and appreciation, reflecting the deep love for music that permeates these communities.

The return of COKE STUDIOTM in 2024, with NewJeans as one of its key highlights, is a testament to music’s enduring power to unite people. Whether it’s through a shared love for a particular band, the joy of discovering new sounds, or the excitement of a live performance, music continues to be a powerful force for connection and community. So, make sure to stay tuned to the official Coke Studio global channel for all the latest updates and prepare to immerse yourself in a year of unparalleled musical experiences.

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