Shopee bags Overall Brand Champion at the 2022 Marketing-Interactive PR Awards

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Shopee, the most popular e-commerce site in Southeast Asia and Taiwan, continues to bring shoppers and merchants together through effective campaigns and initiatives. With a total of ten honors, including Overall Brand Champion and PR Team of the Year, the recent Marketing-Interactive PR Awards in Singapore honored Shopee’s efforts to have a lasting positive influence on both sellers and consumers across the area. Shopee’s Consumer Protection Campaign won silver in the Best Crisis Management category in the Philippines.

The Marketing-Interactive PR Awards honor the best public relations and communications strategies and firms in 42 categories. Entries are solicited from Southeast Asia, South Asia, Australia, and New Zealand. Each submission is scrutinized by a panel of seasoned public relations and communications experts from across the region.

Shopee PH’s Consumer Protection Campaign used Shopee’s wide-reaching social media platforms, as well as in-app features, to inform consumers on what to look out for to keep their shopping experience safe. It was created to combat the rising number of fraudulent cases by helping consumers recognize online scammers. Shopee Philippines also collaborated with third-party logistics companies to educate users on how to have a safe online buying experience.

Other regional programs that received accolades include Shopee Supports Local, which received a gold award for encouraging local businesses, and Shopee Vietnam’s Kindness Care Package, which received a bronze medal in the category of best CSR Communications. Shopee’s 11.11 Big Sale Campaign received one gold and two bronze awards from the Marketing-Interactive PR Awards, as did The Connecting Businesses with Technology Campaign, which received a silver for Best PR by an In-House Communications Team.

Martin Yu, Director of Shopee Philippines, said “Everything we do always goes back to our main mission: to better the lives of the underserved through technology – whether they’re consumers, sellers, or communities. We are incredibly humbled that our efforts have been recognized and we will continue to utilize our platform in positively impacting those around us.”

Shopee is continuously on the lookout for talented young techies who want to make a difference.
Visit https://careers.shopee.ph/ to join Shopee’s growing team.


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