The Taiwan External Trade Development Council (TAITRA) invites Dabawenyos to the Taiwan Excellence Experience Zone to experience how Taiwan Excellence products can enrich their lives.
Taiwan Excellence will promote its brands, products and Taiwan’s ceaseless innovation, at the 2019 Davao International Marathon (DIM 2019).
Previously focused on Manila, Taiwan Excellence is hoping to share its innovation to increasing numbers of Filipino consumers and help enrich their lives.
“For the past six years, we have built a strong and loyal following in Manila. During this time, we received an outpouring of support for our brands,” says Tony Lin, TAITRA Deputy Director of the Strategic Marketing Department. “This is why we have decided to broaden our reach this year and introduce much-needed innovation to more people.”
Asked on why they chose Davao, Lin responded that they were charmed by the spirit and energy of the city.
Citing similarities between Taiwan and Davao City, Lin said that the “Durian Capital of the Philippines” is a great fit for the unmatched lifestyle Taiwan Excellence espouses. “
Davao boasts a teeming natural ecosystem and a vibrant population, much like Taiwan. I believe these factors make it an optimal place to promote the many innovations coming out of Taiwan,” he added.
To share the “excellent lifestyle” with Dabawenyos, Taiwan Excellence is assembling the Experience Zone, which is dedicated to showcasing superb brands that have been awarded the Taiwan Excellence accolade.
According to Lin, the much-coveted award honors Taiwan’s most innovative products “that provide innovative value to users worldwide”. Each product has been selected for a specific Taiwan Excellence Award based on their superiority in the following categories: design, quality, marketing, R&D, and lastly, it should be made in Taiwan. Sought out worldwide, the symbol of Taiwan Excellence is recognized in 102 countries.
Located at the DIM 2019 Race Village at People’s Park, Taiwan Excellence will proudly display the quality of Taiwanese brands alongside other games and surprises on race day on March 10.
Array of top-notch products
More than 30 top-notch products from cutting-edge brands are joining the Taiwan Excellence Zone.
The prowess of Taiwanese tech giants will be on full display. ASUS is bringing its expertise in mobile and computer technology, including gaming beast ROG STRIX GL504 SCAR II, which is packed with supreme power.
For outdoor driving enthusiasts, COMEUP has designed award-winning winches that can outlast the test of nature. A highlight in their roster is the
INTELLIGENCE DASHBOARD (IDB) AUTOMOTIVE WINCH, which comes with a cutout switch that prevents battery drain, an on-board rocker switch, and is also equipped with an LED fan-shaped battery life indicator.
Helping you navigate the urban jungle in style, bicycle company TERN provides some of their best products to date. With Tern’s LINK A7, you can enjoy the utility of a fold-up bike at an affordable price. It folds up quickly and simply to facilitate easy storage and transportation, creating a smooth and stable ride.
A number of lifestyle brands are also joining the showcase, enriching homes and hobbies.
ALYA is bringing its line of smart and portable filtration systems to help you protect your loved ones. Offering ease and convenience, the INTELLIGENT REVERSE OSMOSIS SYSTEM seamlessly provides households with clean drinking water.
Fitness company JOHNSON also has created a machine to help you achieve your #fitnessgoals. The HORIZON CITTA UPRIGHT BIKE is integral element of their display. Whether you want a performance workout or a casual leisurely ride, the Horizon Citta Upright Bike handle everything in its path with style.
And lastly, DEYA will be showing off its quality backpacks, including the Ocean Recycling Roll Function Backpack. This bag is made from recycled ocean waste creating eco-friendly, fashionable, and functional backpacks for customers around the world.
More surprises in store
Another highlight is local artist Kyle Echarri who will take part in an exclusive interactive session at the Taiwan Excellence Experience Zone.
Games and prizes also await attendees. Lucky attendees can experience the innovation of Taiwan Excellence firsthand as four raffle winners each bring home a ZENFONE MAX PRO M2.
Taiwan Excellence has several other events lined up for the rest of the year that Filipinos should watch for. Indeed in 2019, Taiwan Excellence is launching the Taiwan Excellence 3-on-3 Hoop Challenge at SM Megamall slated for June 29-30, as well as the Taiwan Excellence E-sports Cup in Manila, October 4-6. They will also join the Internet-of-Things Business Platform at Marriott Manila taking place July 24-25, as well as the Taiwan Expo in Davao sometime in November.